43 minutes ago
Rabat – “Al Quds Al Arabi”: An observatory of digital technologies revealed that four Moroccan parties represent 96 percent of the share of online presence, and the “Justice and Development” party, which has a long-term digital strategy, maintains a prominent presence. However, the data obtained during the six months of this year show a decline in its share of attendance, as it decreased from 47 percent to 34 percent.
While two parties are significantly increasing their presence on the Internet, they are the National Rally of Independents and Al-Istiqlal, who have made a digital revolution, and an investment in digitals.
Thus, the “gathering” affects nearly 300 million Moroccans in the virtual space, while the number reached 260 million with “Al-Istiqlal” from the beginning of this year to the end of June, with a strong increase in their shares of presence.
The Authenticity and Modernity Party, which had an average attendance of 13 percent, witnessed a decrease in its online presence by 6 percent during the studied period.
Media 24 notes that Al-Istiqlal has a sympathetic party community, which is the most dynamic in terms of both commitments and vitality, and will have succeeded in providing content close to its interests.
The results of the scale indicate the weakness of “Justice and Development” in interactions, and its reliance on a digital strategy that depends on the amount of publication. More than 5,500 posts were posted on its official Facebook page during the mentioned period, i.e. more than 30 per day.
The Digital Technologies Observatory has developed a measure of the digital footprint of political parties in Morocco for the first half of 2021. It shows differences in party strategies and the digital presence of parties. This “barometer” was implemented with technological tools that enable the analysis of a large number of data and infer from it the presence of parties on different platforms (social networks, digital media, websites, blogs, etc.) in order to determine their digital “footprint” as well as the main trends.
As for political parties that are part of the governmental majority, data on members of the government in their governmental and non-partisan activities have been isolated and excluded from the analysis.
The results show that the number of publications related to political parties grew by 27 percent during the first half of 2021.
On the other hand, Facebook accounts for more than a third of posts, thus becoming the leading media for political information.
Levels of engagement in politics range from simple “likes” to a more advanced level of participation in the conversation, and are indicative of citizens’ interest in political posts. While the interaction with political publications did not exceed 0.34 percent, this number doubled between January and June of this year to reach a participation rate of 0.5 percent.
“Proud twitter enthusiast. Introvert. Hardcore alcohol junkie. Lifelong food specialist. Internet guru.”