The global corona virus infection has turned many sectors upside down. The habits of customers and companies have changed. Bohemia Energy, the largest Czech alternative energy supplier, shows the five biggest changes the market has experienced for the supply of electricity and gas to homes.
1) Digital communication is on the rise
Interest in modern communication methods has grown among the people. “Of course, this trend was evident even before the epidemic broke out. But it accelerated it considerably. We are seeing more and more customers using the web office, and we have also seen an increase in the demand for electronic mail instead of paper,” says Customer Director Maintenance Bohemia Energy Robert Šíma. According to him, the web office is not only getting more interest from those who have already used it, but also recording new posts for this application.
The epidemic has also accelerated the growth of digital services. At this time, Bohemia Energy introduced the remote digital signature, where the customer arranges a new contract Completely online From the comfort of your own home, to your PC, tablet or mobile phone. One-third of all contracts are confirmed by electronic signature, along with the possibility for a merchant to sign a remote contract on a tablet.
The company recorded 39 percent more traffic to its website. Interestingly, women are now looking for more information on the web, with their share rising from 48% to 54%. This reflects the fact that they, in particular, stay with the children in the home office.
2) Detect savings
At the Bohemia Energy Survey, one in five respondents said they were concerned about energy bills related to the epidemic. Most of them are considering inquiring whether specific savings have already begun. It also reflects how the structure of customer inquiries has changed. “We deal a lot with advance deductions, deferrals of payments or repayment schedules. Families are more concerned with their financial situation, often looking for information on prices and seeking specific offers with calculations,” Robert Oma confirms.
3) Dynamic prices
One of the most interesting changes that Covid-19 has brought to the energy market, “Products with dynamic prices“Prices based on wholesale market developments.” “We and the competition, which added these products to its offer last year, have become more interested in these types of tariffs,” said Lifor Holb, director of sales at Bohemia Energy. “The market situation has certainly helped when demand for electricity fell and short-term daily market prices were immediately reflected. On the other hand, there was less interest from customers last year in setting for two to three years, ”he explains.
4) Solarium for every family
Attempts to save in times of crisis are associated with greater interest in the possibility of generating electricity on one’s own Photovoltaic systems. As stated by the Solar Association in January this year, 4846 applications for the installation of solar power plants with a total output of 22.6 MW were approved last year under the new Green Storage Scheme. This is almost double the increase in 2019.
“People often think not only of their own photovoltaic systems, but also of the overall solution to meet household energy needs. For example, photovoltaics, including heating, are connected to a heat pump,” explains Libor Holeb: “On the one hand, homeowners with free resources in the home office Thanks to the time spent can deal with other things of late, while at the same time increasing the desire to be somewhat independent of the energy supply from the public distribution network.
5) More informed customers
Experts Bohemia Energy They acknowledge another thing that has its roots in the “pre-epidemic” period. According to them, customers’ knowledge and information are constantly improving, so their best ability to evaluate the pros or cons of offers. “We expect this very positive trend to continue. Today, we support it with our approach to product range. We will continue to support it. Even if price always comes first, the quality ratio will increase by weight and prices by standardizing the product offer in the market. The electricity and gas supply belongs to the service sector. Nothing, “concludes Libor Holbe.
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