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A new cultural partnership between Bell & Ross and the National Air and Space Museum in France

A new cultural partnership between Bell & Ross and the National Air and Space Museum in France

The Musée de l’Air et de l’Espace, one of the world’s first aviation and space museums, welcomes the French-Swiss watchmaker and inventor Bell & Ross to join him in a cultural alliance.

In the world of watchmaking, this brand is unique and very distinctive in professional aeronautical watchmaking. In their relentless pursuit of excellence, Bell & Ross has made aviation, and especially aeronautical instruments, its main specialty. It is an unrivaled acknowledgment over the years of the brand’s technical expertise and the quality of its watches, and has been chosen by numerous air, land and naval forces. Bell & Ross contributes to writing history by participating in the design and manufacture of professional watches and by serving the finest elite teams in all fields.

2021 marks another milestone with this new, first-of-its-kind cultural partnership for the brand. Bell & Ross has always been very passionate about military history, design and values, and is very honored to make the National Air and Space Museum of France one of its most important professional references.

Located on the legendary site of Paris-Le Bourget Airport, Europe’s leading business airport and the cradle of global aviation, the French National Air and Space Museum stands as a lively and first-hand witness to the modern age of aviation development. It is a major cultural institution, offering every visitor a guided, entertaining and immersive experience through the history of the conquest of space.

Due to its long history and the richness of its collections, the National Air and Space Museum in France was named the “Museum of France”, and was placed under the supervision of the Ministry of the Armed Forces.

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By partnering with the National Air and Space Museum in France, Bell & Ross reinforces the bond with sentimental values, conveying them by joining the Museum as an ambassador for aviation excellence. Through this cultural alliance, Bell & Ross intends to raise awareness of the Museum and to ensure that its pluralistic identity and its many different disciplines are preserved. From this same perspective, the Museum will proudly display Bell & Ross watches.

The two parties seek to build a solid relationship with a common vision of excellence and passion. Both will work closely in co-creating activities and events that enhance the relationship between the worlds of watchmaking and aviation as well as heritage. The creation of an aviation-related education and orientation unit is a project for the future that the teams will be committed to developing.

The collaboration between the Museum and the brand began on Thursday 2nd December 2021 and was celebrated inside the Museum with a wonderful evening during which the brand welcomed its partners including the prestigious patrouille de France and representatives of the Alpine F1® team.