A1 Telekom Austria has completed its rebranding
Today! | redakce | Opinions Press
The A1 Telekom Austria Group operator in Serbia has replaced the local brand Vip mobile with the new A1 brand. As a result, the rebranding was completed in Central and Eastern Europe.
Alejandro Blatter, Chief Operating Officer at A1 Telekom Austria said:
Our operations in Serbia have witnessed a dynamic development in recent years. Today I am delighted to present the last step of our strategic journey for one brand at the group level, which we launched at the end of 2017. A1 Serbia was launched in 2007 as the largest new investment in the country, and will offer more impressive customer service and solutions for life, work and play in the digital age. . Our co-brand A1 isn’t just a slogan – it covers all essential aspects of digitization. A1 offers an attractive range of products and services in Serbia, from tariffs and packages to smart home solutions, games, IoT (Internet of Things), cloud solutions and cybersecurity.. “
A1 Telekom Austria has stated in the past that it will – depending on local market conditions – gradually rename its services to the A1 brand. For the first time in the Bulgarian, Croatian and Austrian markets in 2018. Later on in the Slovenian market. In August 2019, Belarus operator services were renamed. In September 2019 in North Macedonia. Most recently in Serbia, which has completed its full renaming.