Dubai, United Arab Emirates (CNN) – Abu Dhabi Media Company and STARZPLAY, a video-on-demand service company, obtained the exclusive rights to broadcast the Italian League “Serie A” and the Italian Cup, in addition to the Italian Super Cup, for a period of 3 seasons, starting from the upcoming season. According to a statement published by the Abu Dhabi Media Office.
The statement stated that “this joint deal is evidence of the fruitful partnership between Abu Dhabi Media and STARZPLAY, as the two sides were keen to enhance their cooperation to enrich their sports portfolio for the region’s fans, which includes the Asian Football Confederation Championships, the Mixed Fighting Championship, and the Club World Cup.”
Haitham Al Kathiri, Acting Executive Director of Abu Dhabi TV Channels Network, said that the success of “Abu Dhabi Sports Channels in obtaining exclusive broadcasting rights for the Italian League, Cup and Italian Super Championships confirms the leading position the channel has reached, and its technical, technical and media capabilities.”
He added: “Through our partnership with STARZPLAY, which comes as part of the continuous digital transformation project adopted by Abu Dhabi Sports Channels, we will work to cover the activities of this international European championship that millions of football fans are looking forward to. Since its establishment, the channel has occupied a leading position in following up and covering the most important competitions.” Sports all over the world, professionally and objectively.
Danny Bates, Chief Commercial Officer and Co-Founder of STARZPLAY, said: “Adding sports content to online streaming services is a top priority for us, as we have continued to invest in the live sports category over the past year, and our platform has seen significant growth in New subscription rates.
He added: “Abu Dhabi Media has always been a major catalyst for enriching sports content through our platform, and we are proud to partner with it once again to present the prestigious Italian football championship to its fans in the region. There is no doubt that winning the rights to broadcast Italian football competitions is a sign of our high capabilities and a tribute to the capabilities of our experienced and dedicated team.” We are confident that this sector has huge untapped potential in the MENA region, and will support our goals for the coming years, and we look forward to adding more content categories in the future.”
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