For the first quarter of this year, according to agentury Strategy Analytics. Strategy Analytics It sold 340 million smartphones around the world. Last year, it was only 275 million. The annual increase of 35 percent is impressive, according to the agency, the market has not seen much growth since 2015.
But it is not as popular as it appears at first glance. The covid-19 factor plays a big role here, but nevertheless, the results are positive. The first quarter of last year was the first to be infected with Covid-19. Therefore, first-quarter sales decreased by 17 percent year-on-year From 330 million in 2019 to 275 million.
Therefore, some correction was expected, but the increase to 340M clearly exceeded expectations. Also because the coronavirus pandemic is not over yet. But the market actually recovered in the second half of last year and now appears to be back to normal, even with positive growth compared to 2019.
Looking at the results of individual manufacturers, it is clear that all the big players have done well, that is, the top five, which Strategy Analytics publishes traditionally. More precisely, the top five smartphone makers performed well, and the smallest year-on-year increase was the first for Samsung, which gained an additional 32 percent compared to last year.
Vivo and Xiaomi achieved the largest increase, with these two Chinese companies improving 85 and 80 percent year on year. Then Oppo added 68% year-on-year and 44% Apple. Specific figures are provided in the table, including the situation in the first quarter of 2019, in order to eliminate the skewed data for Corona virus for the past year.
|Producer||Sales Q1 / 2019||First quarter / 2020 sales||Sales, first quarter / 2021||Market share first quarter / 2021|
The table also shows that one big mark has fallen out of the rating. Last year, Huawei ranked second. That was already underneath The US banBut it has achieved great performance in the Chinese market. But the ban landed him there, too Limited access to ingredients So it has nothing to sell.
In the table, that is, in the first five in the world, it is replaced by Vivo and in second place by Apple. Apple’s results are impressive. The company has the cheapest device, at 13,000 crowns, according to Other statistics The bestselling models from Apple’s portfolio are clearly not the cheap ones, but rather the expensive ones. The same statistics show that the best-selling models from Samsung and Xiaomi are inexpensive devices, and in the latter case even the cheapest devices.