The choice of the Greek word “meta,” which can mean, for example, “outside” or “beyond,” is proof, according to Zuckerberg, that “it is always possible to build something else.”
In his own words, Zuckerberg pushed to rename Facebook because he wanted to clearly separate the social platform from the company’s future intentions. For the past few months, the company has been working on plans for its own metaverse – a virtual world.
New Meta Logo
Photo: Creators Archive
It should be used for presenting products and playing games. It is meant to be a place where all people meet using virtual reality systems.
“Facebook’s name doesn’t include everything we do anymore,” Zuckerberg said, explaining the rebranding. In addition to the social network of the same name, the company now covers VR glasses Instagram, Messenger, Oculus Quest, the Horizon VR platform, and more.
“Today, we are seen as a social media company,” Zuckerberg said. “But in our DNA, we are a company that makes technologies to connect people,” he added.
The rebranding will not eliminate the myriad problems with Facebook, which has exposed thousands of internal documents in recent weeks, the Associated Press wrote. American media continues to publish information from them.
It attests, among other things, to the company’s inability to counter hateful content on its platforms in countries like India, which don’t get as much attention as the United States. They also document the frustration of several Facebook employees who, behind the scenes, have reservations about the management’s approach to problematic content appearing on the platforms.
Documents were brought from Facebook by his former employee, Francis Hogan. She later said at a US Senate hearing that the company’s products harm children, divide society and weaken democracy. The Wall Street Journal (WSJ) was the first to report on some of the documents last month in a series of articles titled The Facebook Files. Zuckerberg largely dismisses the revelation as an unfair criticism.
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