Shoe maker Crocs accuses Walmart and other companies of copying their popular colorful plastic shoes. Four lawsuits for trademark infringement and intellectual property rights infringement were filed against about 20 companies in US courts last week. CNN server writes about it. In a lawsuit filed in Colorado, Crooks stated that Walmart was selling a cheaper version of plastic clogs, which used to cost $50 (1,090 crowns), under various other names such as Time and Tru and George.
In a lawsuit in Colorado, Crocs also claims that copying its products “may cause confusion or mislead and may disappoint customers and thus infringe the Crocs trademark.” The so-called crocodiles used to face ridicule, but in recent years they have become very popular. And for some consumers looking for comfort, CNN writes, it’s an epidemic shoe.
In 2020, the company recorded the best sales in its entire history. It has also partnered with some other celebrities and brands to attract clients of Z-Generation, who were born in the mid-90s to 2012. Canadian singers Justin Bieber and rappers Post Malone and Kentucky have contributed to private collections. The collection released last September, created in collaboration with Latin American singer Bad Bunny, sold out quickly.
A few years ago, Crocs sought protection for the look and feel of its plastic shoes in the European Union. However, European courts overturned his patent registered in 2016 on the grounds that the company published the design of its shoes long before it was registered.
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