Dacia officially comes with a new brand identity. Next year, a new logo consisting of the letters D and C will appear on the first models, and the same font will use the full name.
With the logo change, Dacia is also saying goodbye to the typical blue, and will use shades of green and brown, as well as sand or orange, in promotional and other materials. Sellers will also change their showrooms to a new look next year.
Comparison of the current logo and the new design on the Dacia Bigster concept.
There is speculation that the new logo could actually be worn by an updated version of the popular Duster SUV, which will be introduced this year and continues the automaker’s newly created design language, sporting the new generation of Sandero and Logan models.
According to previous information from the French website L’argus, the new logo is sure to come on a new model, which will replace the existing Logan MCV and Lodgy. The French are anticipating a novelty in the fall of 2021 with sales starting at the beginning of the following year.
In 2024, the brand wants to enter the C-Class, i.e. a full lower mid-range, with the largest SUV on offer yet, which will build on the above Bigster concept.
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