Disney caused a rift on Tuesday. Foot It is the most realistic replica of the so-called lightsaber to date. The “real” lightsaber, which went on the symbolic date of May 4, is not for sale. At least not yet. However, with the premiere, the multinational entertainment and media group opened the door to promote their new Star Wars: Galactic Starcruiser hotel in Orlando, Florida.
The company received a four-year patent
The resort is due to open next year and is promising to fans Two nights stay, Among them, a series of unique attractions and experiences from the Star Wars universe await. It is also the newly introduced lightsaber. Fans hope that even with a price tag to buy. They remember Disney patented a so-called “retractable, internally lit sword device” as early as 2017.
Disney draws attention to the parks being discussed
But the company is now focusing mainly on its theme parks. You to The first quarter of this year They reported a loss of $ 119 million, which is about 2.5 billion crowns. Revenue in its sector fell 53 percent year-on-year to $ 3.9 billion, or about 77 billion crowns.
The largest ever Disneyland in Anaheim In California, it lost up to $ 4.3 billion in 412 days, which is nearly 92.5 billion crowns. The theme park sector accounted for 38 percent of Disney’s total revenue in 2019.
Finally a little profitable. Investors cool a little
Parks in California are currently opening a quarter of their capacity, while those in Florida are opening 35 percent for at least a modest profit on operating costs. The closest Disneyland, which Czechs can also visit, is in Paris and it should open in mid-June. Shares of the entire conglomerate have added to the price this year So far only a percentage, Whereas last year it grew by as much as 25 percent.
In the first year of covid, investors seem to still trust the brand, driven by the knowledge that streaming Disney +, for example, has already exceeded the number of subscribers planned for 2024 at the end of 2019, which is 90 million people. As of December 31, it has recorded 4.9 million more. So far, the loss is still due to the higher initial investment, but it should arrive at the expected profit within those three years.