DuckDuckGo, the owner of the well-known search engine that bears its name, has unveiled a new tool aimed at preventing applications from tracking users of the Android phone operating system, and the company hopes that the tool called “App Tracking Protection” will provide greater protection from applications that use third-party tracking tools.
This feature compares with Apple’s App Tracking Transparency feature, which gives users the option to opt out of in-app data tracking. However, DuckDuckGo isn’t released as part of an update for all Android phones, nor is it available as a separate download. Rather, it’s built into the privacy-focused DuckDuckGo browser app, and from there it works across the user’s device.
The company said in a blog post, according to The Verge, that the tool will block the trackers it selects in other apps from third-party companies. Once you enable App Tracking Protection, it will run in the background while the phone is in use, and the tool recognizes when the app is about to send data to a third-party tracker, and prevents it from taking that information.
DuckDuckGo confirmed that it is constantly working to identify and protect against new trackers, which helps keep data away from any new trackers that appear. The user can view the apps that try to violate their privacy and get their data in real time, as well as where the data would have gone.
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