From Willie to Leap, beautiful amulets for promotion and fun

Posted: 01/04/2022 – 20:08

AFP looks at previous logos ahead of the launch of the logo for the 2022 World Cup in Qatar.

England 1966: Willie

The first icon to be considered by many to be the best in World Cup history was Willie, the lion-clad T-shirt with the England flag engraved on the front, “World Cup”. Thanks to Willie’s unparalleled success, choosing the official talisman has become a well – established tradition at many important sporting events, and Willie has become the godfather of every talisman that came after him.

Mexico 1970: Juanito

Following in Willie’s footsteps, Juanito (short for Juan’s common name) became the official symbol for the next World Cup, wearing the distinctive green of the traditional Mexican sombrero and Aztecs. This is a truly unique logo, and the color is well suited for the first World Cup to air around the world.

West Germany 1974: Tip and tap

The design of the official logo for the country, held in 1974, is not far from its predecessor because it consisted of two boys wearing national team shirts. One is WM (abbreviated as “World Cup” in German) and the other is 74. The two boys symbolized the ideas of affection and friendship that were celebrated again 32 years later.

Argentina 1978: Cousito

For the third consecutive time, the country chose to organize to represent the official emblem of the boy “Cousito” who wore the national team uniform with the traditional hat engraved “Argentina 78”, while the yellow handkerchief was wrapped around his neck. Carrying a whip in his right hand, to mark the traditions of animal husbandry in Argentina.

Spain 1982: Narancito

A new concept of the official emblem introduced by Spain, a common orange (i.e. orange in Spanish) was dressed in a melodic red with a broad smile and a sense of humor.

Mexico 1986: Big

As the country hosts the World Cup again, the famed Mexican hat has returned as the official symbol. However, this time it was not a boy wearing it, but rather a large chili that was very popular in Mexican cuisine. The long, traditional Mexican mustache distinguishes Bigwin’s face. In this way, Mexico began its use of fruits and vegetables as “narancito”.

Italy 1990: Zhao

This version of the World Cup logo moved away from traditional design patterns to modern ones. “Chao” (popular salutation among the people in Italian) is the first and only faceless amulet. The designers considered the Italian national flag (red, white and green) to be in the shape of a body with a group of three colored sticks, while a football ball would take the position of a head.

USA 1994: Striker

The logo of the 1994 edition carried a new chapter, when the American people voted to choose the most beautiful design. He chose a dog named “Striker” who wore the three colors of the American flag (red, white and blue), while the official logo of the competition appeared on his shirt.

France 1998: Fotex

France returned to animal use. In place of the lion, the French rooster “Phodix” brought good luck to the French. The emblem is still the most colorful to date. Chavez’s body was blue and its head was red, while its crane was yellow.

Korea and Japan 2002: Ado, Kos and Nick

The first edition of the World Cup in the New Millennium carried three amulets with a futuristic design that is not new to the tradition of the two host nations. Each of these three creatures had a different color (orange, purple and blue) and the fictional characters playing the fantasy football game called Admopol, who worked as an Atto coach, were Kass and Nick players. The names of these individuals were selected after an online poll and customer feedback on McDonald’s chain branches in the two host countries.

Germany 2006: Gulio 6 and Pele

Visitors to the FIFA website chose “Gulio 6 and Pele” as the most beautiful symbol in the final editions of the World Cup, which showed the popularity of this dual symbol. After the innovative and unusual design that the previous version had taken, Germany again used the lion and returned to the traditional line of drawing the official emblem for the world football wedding, but this time combined with football that speaks eloquently in one design. Stunned millions.

South Africa 2010: Sakumi

Sakumi is a beautiful leopard whose name has two letters, where “za” means South African and “komi” means number 10 in many African languages. Jagumi tried to amaze and delight magical football fans, and there is no doubt that he held a special place in World Cup history.

Brazil 2014: Fulego

Fulego is a “shield”, an endangered ant that hatches when it realizes danger and turns into a ball. Coming from tropical America this animal is covered with hard bone plates in the form of horns. After long and hard work, the tattooed bola shield, belonging to the toothless animal family, was selected. Also “folico” is derived from “full” meaning “football” and “environmental” from “environmental” to “convey the message of the level of environmental awareness”.

Russia 2018: Zabivaka

The brown-and-white wolf wore a T-shirt with the words “Russia 2018”, orange sports glasses and the colors of the Russian flag. It is considered a symbol of fun, glamor and self-confidence. His name means “goal scorer” in Russian. Designed by student Ekaterina Bocharova, it received 53% of the vote, meaning more than a million people voted on the FIFA website.

Qatar 2022: Alloy

In an attempt to stimulate the imagination, without a clear explanation, Qatar uttered the official “Laib” mantra for the 2022 World Cup.

According to the Qatar Summit Committee for Delivery and Legacy, the innovative talisman represents a fun personality from a virtual world, and throughout history has been accustomed to following World Cup matches and interacting with its most important moments, as well as a sense of adventure. Research and assistance. With qualities like courage and inspiration, Laip can break the barriers of time and space to move from one place to another around the world.

AFP

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