Wednesday 30 June 2021
California – a sh a
Google, the world’s largest search engine, has announced additional measures to combat financial fraud.
Google Platform – In a post on its blog today, Wednesday, these actions have become part of ongoing efforts in various sectors to address the issue of financial fraud, with campaigns in the United Kingdom promising to provide $ 5 million in advertising credits to support public awareness, and how to detect fraudsters’ tactics online. Helps ensure that consumers are well aware.
Google Advertising Finance Products and Services Policy will be updated from August 30 to introduce new certification requirements for financial service advertisers targeting the UK, as an additional measure to protect legitimate users and advertisers and prevent fraud on Google’s sites.
Financial service advertisers must prove that they are licensed by the UK Financial Conduct Commission or are eligible for one of the limited exemptions described on the UK Financial Services Verification page.
“Today’s announcement reflects significant progress in providing a safer experience for users, publishers and advertisers,” Google said. “Although we understand that this policy update will affect many advertisers in the financial service space, our highest priority is to keep users safe on our sites.”
Advertisers must prove that they are licensed by the UK Financial Conduct Commission or are eligible for one of the limited exemptions described on the UK Financial Services Verification page, and this action is the latest step in Google’s commitment to dealing with online financial crimes in the UK.
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