Travel: Confidence in recovery is declining, but Italy is also a favorite destination for Europeans
The epidemic continues to have a major impact on the travel industry. Consumer choices focus more on the health and safety measures implemented by governments. Vaccine passport, free Govt-19 tests and reduced isolation are considered key components for resuming international travel. As for the 2021 trends, the trend for local tourism still exists, with Italy also a favorite destination for European travelers. Confidence in the recovery for this year is declining, and expectations are set for 2022. This was revealed by research conducted by Ico, a marketing and communications company specializing in the tourism, transport and hospitality sectors, and the Travel Network, an international network. Independent agencies presenting the results of the study carried out to date to better understand the impact of Covit-19 on the global tourism industry and to draw some signs to support future recovery. This 4th edition presents an industry snapshot that is still weak and uncertain due to the prolonged emergency and the general attitude of waiting in the consumer travel plan, but it also looks at flexibility policies related to reservation and cancellation in customization. Vaccination of a wide range of products and services, targets and health and safety measures adopted by service providers, are key stones for the recovery of this sector. With the aim of providing an updated perspective on the perception of Italian and global tourism intermediates at this particular moment, IGO and Travel Ambassador have created a new edition of the research – says ICIMO Chairman and Travel Ambassador Board Member Massimo Tochetti. From the emerging data, the strong weight of the epidemic on consumer preferences in terms of travel sector functions and reservation becomes even clearer. By examining the responses of interviewed locals working in more than 20 countries around the world, we can determine that 2021 will also be a year in creating this sector, with local tourism still the protagonist, at least not until the summer and vaccinations are widespread. Flexibility regarding health certificates, safety protocols and booking and cancellation policies will enable you to resume international travel. Tourism offices can play their part, publishing data and information in a timely manner and supporting communication campaigns aimed at potential travelers. ” Of these, 59% (66% on the Italian model) work in travel agencies, 26% (28% on the Italian model) on tour operators, and the remaining 15% on GSA or other types of business activities. , Italy, Europe and globally, there is still great uncertainty in the travel and tourism sector, and recovery estimates have accumulated since next year, with recovery expectations expected to decline by 34% in the 3rd and 4th quarters of 2021 compared to the September 2020 edition. The first goes up to 4.1% today. On the other hand, a positive turnout is seen towards the future trips of customers, an Italian travel business looks cautious, but is basically seen as overdue because booking delays are canceled by customers. The sensible, 36% of Italian consumers see the same destination they have booked, 45% are waiting to determine new dates and destination of the pre-booked trip, while 19% of customers want to change their destination. Cancellations in Italy are down 11 percentage points, down from 46% (recorded in September 2020) to the current 35%. Flexibility to cancel facilitates the work of intermediaries, according to 7 out of 10 Italian operators; This number has increased compared to the previous version of the survey, in which 59% of the interviewers answered positively. From the Italian response, in contrast to European and global, the need to reduce the isolation period emerges, as well as the possibility of accessing free Covit-19 tests and the issuance of a health certificate (52%). An increase in bookings is expected after the vaccine is widely administered (40%), with 73% of respondents in Italy believing it will have a positive impact on the demand for international travel following the eventual adoption of the immunization certificate. This applies to 66% of global respondents and 63% of Europeans. To confirm the appearance, Italians are more reluctant to set accurate travel dates (66%): our country has a more cautious approach compared to the European average (39%) and global (41%). Second, in Italy (16%) as in Europe (24%), travelers tend to book in advance: within 30 days from the date of travel. In other parts of the world, the number of people who book 7-12 months in advance (20%) is significant. Italian Intermediate Operators, above all, consider the safety certifications of countries / destinations and international travel organizations such as the World Tourism and Tourism Council to be important. Above all, it is important to provide effective and timely data, and certificates issued by countries and international organizations are generally considered to be the most promising. In particular, confidence in targets is increasing in Italy, from 31% in the last edition to the current 43%, which is detrimental to hotel claims, from 12% to 4%. Italian consumers are particularly focused on target and related health certification (83%) and relevant governments (67%) anti-Govt-19 measures, factors affecting most European and global customers. Italian professionals want to change cancellation conditions, propose insurance policies and implement new collaborations with suppliers to meet customer needs. According to the Italian champion, the key word that can be restarted is novelty; In fact, the percentage of those who want to evaluate new solutions for product discovery is high: 85.5% are willing to consider new places, 82.9% are new hotels and resorts, and 81.8% are new suppliers. European and global data represent Italians. Operators around the world are widely interested in evaluating (in order): new locations, new structures and new suppliers by 2021. Social media represents a marketing channel that needs constant focus, especially in Italy, where the percentage is higher than the European and global ones. Poor concentration in advertising court and sales, while interest in affiliate and / or affiliate marketing campaigns with suppliers is higher than in other markets. Tourism offices are asked to publish data and information in a timely manner (compared to September 2020) and to implement consumer-oriented communication campaigns to support the resumption of international leaps. Data from new research confirm the trend towards local tourism according to the Italian model, with Europe at 59% of responses and long distances at a frightening appearance: at a definite low percentage (9%), the United States. Globally, southern Europe is the most popular region: 79% of Italians, 72% of Europeans and 64% worldwide. Northern Europe is represented by Italians (15%) above all, while Western Europe is chosen by 18% worldwide and only 4% of Italians. Italy is the preferred destination for Italian and European customers, followed by the Maldives, the United States, Greece, Spain and the United Arab Emirates. The global selection comes from the United States, Europe, Italy and the Maldives. With the exception of the global champion, the data is in line with the last edition, which backed Spain in September 2020, topping the US today. So domestic and nearby tourism continues to be offered at present in the choices of Italian travelers. Over the past quarter, 28% of operators have reported an increase in travel bookings within national borders. In particular, 15% recorded growths ranging from 21 to 40%. Among the most intriguing solutions, solo travel was represented by 66% of Italian respondents, an increase compared to the previous survey. There is also a growth in interest in all-inclusive resorts (7% to 23%); On sea voyages (1% to 15%); In hotels and resorts (13% to 22%) and in small groups (13% to 21%). In the case of international travel, there is a wait-and-see approach, with less than a month booking for departure (16% in Italy, 24% in Europe), 20% of the global model, as compared to 7-12 months ago. The duration of the trips was largely unchanged. 60% of Italian travel businesses believe this. In Italy, 15% believe it has increased from 1-7 to 8-14 days, while 24% believe the period has decreased. Therefore, the epidemic is having a significant impact on tourism worldwide, with confidence declining due to the protracted emergency. Despite warnings from Italian consumers in response to questionable operators, the trip will resume. In fact, while there is a wait to redefine departure dates, there are delays in cancellations. Safety measures adopted by targets, official certifications issued by local health organizations and countries’ organizations and international organizations are one of the priority factors influencing the choice of target for the end customer, and tourism flows that are conducive to their resumption. Currently, customers are moving to places within or near national borders, waiting for the vaccines to be widely administered and for the above measures to be implemented. In light of the ever-growing sector, this sector should also emerge. வாடிக்கையாளர்களின் கோரிக்கைகளுக்கு பதிலளிப்பதற்காக, எதிர்காலத்தில் இன்னும் கூடுதலான ஆலோசனை ஆதரவு, இட ஒதுக்கீடு மற்றும் ரத்துசெய்தல் ஆகியவற்றில் நெகிழ்வுத்தன்மை, தயாரிப்புகள் மற்றும் சேவைகளைத் தனிப்பயனாக்குதல் மற்றும் சுகாதாரம் மற்றும் பாதுகாப்புத் தேவைகளுக்கு ஏற்ப திட்டங்களை வழங்குவது அவசியம் என்று நேர்காணல் செய்யப்பட்ட நிபுணர்கள் நம்புகின்றனர்.