Ammon – Media Psychology and Communication Technology; It is a set of methods and means that psychology uses to study the impact of various media on human behavior, and this is done by using modern media that facilitated the lives of members of society and their means of living.
In addition to the above, modern media and communication began to influence the behavior of individuals through television, radio, and daily newspapers, and then developed to include all social media represented in Facebook, Twitter, Instagram, and Snapchat, and all of these media have had a great impact on the psychology of communication, as they contributed to Changing individuals’ attitudes and ideas towards important issues, and shaping their reactions.
History of information and communication technology in psychology
The roots and foundations of media psychology began more than a century ago, with its origins dating back to early studies on the perception of three-dimensional space on a two-dimensional canvas. .
In 2003 AD, the first PhD program in media psychology was launched, and since then the field has continued to expand, and many books have been published that study the field of macro or partial psychology.
Implications for the use of information and communication technology in psychology
The number of individuals who use social media on a daily basis is increasing, and this has had both positive and negative effects on their psychological lives. The negative effects of the continuous use of media and communication include the following:
Lack of self-confidence.
Increased incidence of depression.
In light of the above, the positive effects of using media and communication include the following:
Increasing the feeling of happiness as a result of people feeling that they are valuable individuals in their communities.
Increasing the ability to learn as a result of the great development in the means of transmitting information, which increases the intelligence of the members of society.
Information and communication technology theories in psychology
There are many theories in psychology, which are concerned with media technology, and these theories include the following:
Affective behavior theory
This theory is concerned with studying the feelings and attitudes of individuals towards what they see on various media, and the way they gradually withdraw from reality because of it.
This theory is concerned with studying the impact of the media on the lives of individuals, as it says that the information presented by the media cannot erase their inner experiences, and this explains the individual’s ability to use his experiences without the influence of the media.
Psychological game theory
This theory is concerned with entertainment that is broadcast through the media. Such as movies, plays, and series, and they explain the reasons for the changes that occur in the behavior of individuals after they watch a specific clip on the media, whether those changes are negative or positive.
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