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People always want something new and Netflix has rested on its laurels, Koepsky Comments on Flow of Subscribers |  radio

People always want something new and Netflix has rested on its laurels, Koepsky Comments on Flow of Subscribers | radio

The most popular streaming service Netflix lost nearly a million subscribers in the second quarter of this year. “Netflix management must have breathed a sigh of relief. The original estimate was down two million,” recalls David Slichick, editor-in-chief of Lupa.cz.



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Heroes of Stranger Things Season 4 on Netflix | Source: Netflix

While the previous drop in Netflix users was attributed, among other things, to the termination of its services in Russia, this time the company was losing mainly in the United States and Canada.

Listen to Online Plus in full with David Slížek and Petr Koubský

They also face the strongest competition from other streaming services in these countries. A number of them have appeared,” explains Slichick.

However, the company managed to slightly increase its sales. “Maybe due to the increase in monthly fees in some countries. Netflix wants to retain its subscribers in the future, among other things, planning to offer a cheaper tariff with ads,” notes Slížek, referring to the change in tactics.

new series

The premiere of the fourth season of the popular series Stranger Things had the biggest impact on the final results in the second quarter.

“It seems that the attractiveness and innovation of the content, especially in its live-streamed content, is crucial. It is about offering something so attractive that everyone wants to see it,” Petr Koubský, editor of Deník N, is looking for a recipe for success.

“People just want to see something new and attractive all the time. Something they can talk about with their friends.”


Peter Kopsky

According to him, it is almost unimportant how large the video library each service offers its subscribers. “It seems to me that the old items in the catalog do not attract much. People just want to see something new and attractive all the time. Something they can talk about with their friends,” Kopsky believes.

“Competition in streaming services has one negative effect. In order for the viewer to see everything he wants, he must subscribe to a whole range of services. Each of them has, for example, one of its main products, which is very interesting and can not be seen anywhere Another,” Slížek complains about the current situation.

In the future, this situation may lead to increased user turnover. “They may not be very loyal customers. They can switch from one service to another with this subscription. I would be very interested in what the customer loyalty stats look like now,” Kopsky ponders.

TikTok and the Secret Service

Brandon Carr, a member of the US Federal Communications Commission, has called on Apple and Google to remove the TikTok social network from their stores. It is assumed that the reason is the suspicious processing of personal data of users.

“In mid-June, the US online newspaper BuzzFeed wrote about the fact that they had access to all data in China. He based his claim on audio recordings from a total of eighty internal meetings of TikTok employees,” explains Slížek.

In this context, Carr also recalled Chinese legislation, according to which Chinese companies are obligated to hand over data to the Chinese authorities. “The US representative for TikTok denied the information, saying that his company had never handed over the data to the Chinese authorities and that the whole issue arose only from a misunderstanding of what TikTok was using the data for,” Lupy’s editor-in-chief adds. .cz.

However, it is technically possible. “And politically this is also conceivable. So we must be careful,” Kopsky is clear and adds in conclusion:

“Not necessarily because there is any Chinese government spying or malicious activity going on there, but simply because there are standards for handling personal data that are not like ours. Especially when it comes to the data of Western foreigners, no one cares about it that much.”

Listen to the entire discussion between David Slichek and Peter Kopsky. Together they also discussed the news on the social network Twitter or offered alternative payment gateways in Android phones.

Ondrej Skácel, David Slízek

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