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Revealing the official branding of the 2026 World Cup – Al Ghad newspaper

Los Angeles – The International Federation of Football Associations revealed, the day before yesterday, the most famous and most valuable sports award in the world, by presenting the trophy that will be won by the team crowned with the 2026 World Cup, at the start of the ceremony to announce the official branding of the tournament, which was held in Los Angeles. American.
A picture of the real cup dedicated to the winning team was presented with the date of hosting, in an innovative design that enshrines the logo of the World Cup for the year 2026 and beyond, as the image of the cup and the year of the tournament reflect the uniqueness of each of the host cities, insofar as it allows building a brand on the basis of a special visual identity that can be recognized. during the coming years.
The official brand of the World Cup was launched in the American city of Los Angeles, in an event that witnessed the participation of high-level representatives from FIFA, the three host countries (Canada, Mexico and the United States of America), a number of football legends and distinguished guests, where the first historic stop on the journey to Hosting the most prominent football event, as the attendees at the famous Griffith Observatory stood witness to a historic moment when the logo was unveiled by FIFA President Gianni Infantino, and Brazilian legend Ronaldo, two-time World Cup winner. The evening witnessed the launch of the (We are 26) campaign, which will allow individuals, places and communities the opportunity to play an important role in presenting the official brand of the World Cup, as the campaign includes images of faces and places that tell unique stories from the heart of the World Cup, as well as sheds light on individuals who lived inspiring experiences such as those The year 2026 awaits fans, while inviting everyone to be part of the tournament.
FIFA President Gianni Infantino said on the sidelines of the launch of the campaign: “It is a resounding cry that expresses the moment when the voices of three countries and an entire continent are raised to say with one voice, we are united as one family to welcome the world and organize the largest, best and most comprehensive edition in the history of the World Cup. A host country and each participating team will write its own page in the history books of the World Cup, and this unique brand is only one of the main stations on the way to the 2026 edition.
And he continued: “Within a few hours, the 16 amazing host cities will add more vitality and excitement to this event when each of them launches its own brand, noting that these brands are prepared by FIFA, as the unique identity of each city embodies what abounds in it.” From a pleasant atmosphere, wonderful people, and amazing places, as it presents a picture of what awaits fans in those cities from an exceptional experience in the year 2026, so while we celebrate the night together here in Los Angeles, an entire continent celebrates North America, which will unite to receive the world in the most prominent event on earth. Only three years later.”
The guests also watched with great interest the interviews conducted by Fox Sports analyst and World Cup star in the USA 1994 edition Alexi Lalas, and Telemundo broadcaster Ana Jurca with the legends of the game from the three host countries – Carli Lloyd, Craig Forrest and Jorge Campos, before the curtain fell on A colorful evening with a spectacular drone show in the skies over the Hollywood Hills.
Victor Montagliani, FIFA Vice-President and President of Confederation of North, Central American and Caribbean Football, said: “The 2026 FIFA World Cup will be a festival of football that will take the game to new heights in North, Central America and the Caribbean and beyond as well, with 104 matches taking place in 16 cities between Canada and Canada. Mexico and the United States of America, the tournament will provide a tremendous opportunity to interact with people and expand the base of fans of our beautiful game, as this innovative brand and the comprehensive We 26 campaign is a major stop that brings us closer to realizing this opportunity, as it sends a clear signal that this amazing tournament is on the horizon.” .
He added, “I look forward to continuing to work with each of the host cities, the FIFA team and the various important actors involved in organizing the largest, most inclusive and diverse World Cup ever.” (FIFA official website).

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