Sideburns transplantation is a cosmetic procedure that is becoming more and more popular among men

A cosmetic clinic in Manchester, which is offering the £4,000 procedure, said it had seen a 25 per cent increase in men wanting facial hair over the past year..

Dr. Asim Shahmalik, founder of the Crown Clinic, said his clients take on a form England coach, Gareth Southgateas a source of inspiration for them, expressing their desire to have “sideburns” similar to those of the coach.

The clinic stated that it had performed 250 operations beard transplant or sideburns So far this year, compared to 201 in the same period in 2021.

There has been a “strong increase” in the past two months, with more than 70 performed in recent weeks alone, “sparked in part by world Cup and Gareth Southgate,” according to the clinic.

Shahmalek explained that one of the recent recipients of the sideburn transplant, who transplanted 200 follicles (about 500 hairs) in the area of ​​the sideburns, is “a big football fan, and he said Southgate was someone who inspired him.”

He continued, “The England coach is a role model for millions of men. They love the way he talks and the way he looks.”

Almost half of men complain of bald spots in their beard or sideburns, according to a survey of 1,000 people, according to the British Daily Mail.

The problem is usually genetic, but an unbalanced diet, stress, and hormonal imbalances can also be to blame..

The facial hair transplant, which takes 4 to 6 hours, takes place under the influence of local anesthesia, which means that patients are aware of what is happening during the procedure, but they do not feel pain..

The transplanted hair grows within 10 to 16 weeks after the procedure.

It is noteworthy that in the last World Cup, Britain witnessed a rise in sales of bras, such as those worn by the coach during matches.

And the “Marks & Spencer” chain of stores reported a 35 percent increase in sales of bras, as a result of wearing the piece of clothing..

In this World Cup, it is Southgate’s beard that men cling to, as patients say it gives him natural authority and distinguishes him as a leader,” according to Shahmalek.