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Sony hails UK regulator’s ‘irrational’ reversal of Microsoft Activision deal

Sony has responded to the UK’s Competition and Markets Authority (CMA) with a revised stance on Microsoft’s proposed $69 billion acquisition of Activision Blizzard, which has softened significantly in recent days.

The CMA released Sony’s response, which called for an abrupt system change, saying that “the CMA’s reversal of its position on the evil console doctrine is startling, unprecedented and irrational.”

The PlayStation owner says the CMA has taken a “very opposite approach” based on “almost a business model”. The model in question is the so-called “lifetime value” model, which (except a little inhumanely) determines what the average player is worth to an organization over the lifetime of a customer.

Sony says the CMA estimated the data was flawed and that “if the errors are corrected,” Microsoft’s profit from each PlayStation player who leaves the platform to play Call of Duty on Xbox “would be three times the average lifetime value.” PlayStation User”.

Sony’s latest statement said, “The subpoena does not justify the CMA’s reversal of the console theory of harm. To reach a stronger conclusion, the CMA should reconsider its analysis of Microsoft’s incentives and partial shutdowns, and correct the errors identified in this article.”

At this point, Jim Ryan and Bill Spencer have to fight over the fate of Call of Duty — making the actual show of the event, you know? In a world without E3, you have to entertain. What do you think of the CMA response and Sony’s response? Mention it in the comments section below.

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