Dubai: If you want to add something new to your playlist, the combination of Arabic, Latin and Western music by Palestinian-Jordanian singer Dana Salah could be something special.
Streaming service Spotify announced last month that pop artist Indie Salah, better known as King Deco, is the second ambassador for EQUAL Arabia in an effort to expand its work by giving the creators international recognition.
As part of the Spotify campaign, the goddess-based artist, who has lived in the United States for seven years, appeared on a billboard in the center of New York’s Times Square.
The singer told Arab News when she saw her picture, which “pinch me”.
“It’s amazing because I do what I believe in – music that is true to my identity and my heritage,” he said.
“Seeing me on one of the biggest stages in the world, creating music in Arabic and expressing myself through my culture, has made this amazing feeling. I don’t have to give up who I am or where I come from.
Salah, who started his career as a music writer and DJ, said he has received a lot of support from his community. “It gives us great pleasure to see so many people publicizing and celebrating this achievement as a victory for the Jordanian art community,” he said.
The campaign appears to be working, Salah explained that his audience is already expanding across the world.
He remembered reading online a new listener comment that said, “I’m from Indonesia, I found you on Spotify and love your voice.”
“It refers to the world,” Salah said.
Salah believes that music is universal and that his music not only introduces the audience to Arab culture, but also unites other cultures.
He said, “That’s what I did in the song Vino. It blended traditional Arabic instruments with Latin beats and the beats of Western songs. I think there’s something very beautiful about mixing genres.”
“I’m crazy about taking two different items and putting them together in one place. I live for it when it comes to art but day in and day out — it puts me at the dinner table with so many different people, happy.”
Her early influences were also diverse, with her mother and aunt introducing her to a series of musicals before she spoke.
He told Arab News, “They always sing The Sound of Music, and I would be very excited because I wanted to hear the songs, especially Yodel’s song, and finish it.” “I didn’t discover my passion for watching The Little Mermaid until I was four or five years old.”
And about his current list, the artist said: “I love songwriters Stevie Nicks and Max Martin, and I adore Lana Del Rey and Kanye West.
From discovering the inspiration of Algerian artist Warda, to using the strings of the Egyptian singer Umm, the tabla (double hand drum) and the rex (Middle Eastern tambourine), Salah’s identity is very important to the eternity of Arab art. “One Thousand and One Nights” to you.
Her scenes are as important to her as the artist. He pays tribute to the Arab world by expressing his love for Arab traditions in his videos and cover art using the landscape, architecture, cultural elements and fashion of the Arab world.
“Writer. Communicator. Award-winning food junkie. Internet ninja. Incurable bacon fanatic.”