The e-advertising campaign launched by the Ministry of Tourism and Archeology earlier this year under the theme “Sunny Christmas” in conjunction with the glorious Christmas and New Year’s Day was represented by the Egyptian Public Commission for Tourism Implementation under the theme “Sunny Christmas”. Sunny January ”The campaign was launched in Egypt and the United Kingdom, Germany, Ukraine, Italy, France, Russia and the United States.
The campaign was launched to promote the Egyptian tourist destination this winter, which contributes to pushing more tourists out of these markets, in addition, in the same context, a special campaign was launched to promote and promote domestic tourism. Egyptian tourist cities to spend the New Year holidays and the famous Christmas holidays.
For his part, the CEO of the authority, Amr El-Qadi, explained that the campaign was launched for 4-8 weeks from December 25 on the most popular websites and social media sites in target countries such as facebook. youtube, instagram, snapchat, tiktok, vk.
He said the campaign had succeeded in reaching 107 million users and had succeeded in raising the e-search rates for Egypt in these target markets by 95% over the previous year and the introduction of such electronic devices using modern advertising methods. Campaigns to promote tourism provide the ability to scale the effectiveness and potential of these campaigns by the number and size of contacts on social media sites, which is the most important part of using the flexibility and mechanism for planning these campaigns.
Lamia Kamel, Assistant Minister for Tourism and Archeology Development, Advertising through social media with a variety of content, including photos, videos and written content of publications, is an essential part of the ministry’s marketing mix, and social networking pages are an essential part of the Egyptian tourism site’s brand. It is also an important means of encouraging travelers to explore Egypt.
Suzanne Mustapha, director general of the Commission for Tourism Development, explained that the campaign highlighted various tourist attractions in various tourist and archeological governorates, as well as the intimacy, fun and sunny hot weather in Egypt. And mercy is enjoyed by the Egyptians.
It is noteworthy that the launch of this campaign comes within the framework of the features of the media strategy for tourism promotion in Egypt, which aims to highlight the Egyptian tourist destination with its young and vibrant identity and is an attractive tourist destination for visitors. He wants to stay longer with his return every year.
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