The expansion opens Twitter’s audio rooms to more people and gives the social media giant a better chance of reaching new users outside of its platform.
Twitter provided users with the ability to share direct links to audio rooms to allow others to listen to the live audio session over the web without logging into the platform.
The social media giant says the new functionality is aimed at “Spaces” users, who have friends who aren’t on the platform. But they still wanted to listen to “Space”.
The expansion opens Twitter’s audio rooms to more people and gives the social media giant a better opportunity to reach new users outside of its platform.
The new functionality also gives Spaces an edge over competitors such as Clubhouse and Facebook Live Voice Rooms.
The company has also introduced several features over the past few months to simplify Spaces and gain more users.
Last week, the company launched Space Recording for testers on iOS, with a global launch to follow.
This feature gives hosts the ability to select a new “Spaces Recording” setting before starting a live audio session.
Once the session is over, the audio recording can be shared via Twitter. This allows listeners to play it back at any time or re-share it themselves.
It has also launched a Spaces test which brings a dedicated “Spaces” tab for Android users along with an update that brings easier DM invites. The platform is now also showing popular “Spaces” in the “Explore” tab on iOS to increase its visibility.
Direct links eliminate the need to log in
It is worth noting that Clubhouse has also recently updated its platform to better compete with its competitors. Clubhouse has expanded its offering to allow for asynchronous listening, including support for clips, replays and audio export.
It also added support for 13 new languages, including French, German, Hindi, Indonesian, Italian, Japanese, Kannada, Korean, Malayalam, Brazilian Portuguese, Spanish, Tamil and Telugu.
Live audio has grown in popularity amid the pandemic as people around the world have been confined to their homes. However, with restrictions lifted in many countries and in-person events returning, companies that offer live audio rooms are looking to retain users by launching new features and making conversations easier.
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