The organizers of the Oscars, the most prominent rewards in American cinema, announced on Monday the creation of an audience award in recognition of the most popular movie during the season, the winner of which will be chosen through a Twitter vote.
This decision is likely to attract a new audience to the Oscar party, which has recorded a steady decline in the number of viewers in recent years.
The announcement also comes about a week after the disclosure of the list of nominees for this year’s Oscars, which recorded little or no attendance for huge Hollywood productions, including the latest “Spiderman” parts or the adventures of James Bond, although these films alone saved the box office after a year of health restrictions associated with the pandemic. COVID-19.
Observers fear that this exclusion will lead to additional alienation from viewers towards the 94th Academy Awards, which will be held on March 27 in Los Angeles.
Hence the idea of creating a new category for the Oscars by inviting followers to vote on Twitter for their favorite movie of 2021, using the hashtag #OscarsFanFavorite, or by voting directly on the Academy website.
Oscar viewers have fallen dramatically in recent years, with just 10 million viewers for last year’s edition, which due to the lack of mass productions led to many awards for independent films such as “Nomadeland” to Chloe Zhao.
This figure reflects a decrease of 56 percent compared to the previous year, which was in turn at the lowest level.
The Academy’s vice president for digital marketing, Meryl Johnson, said the creation of an audience award would allow film fans to “get in the party in real time, build a community (for Oscar followers), and be more involved in the experience than ever before.”
Followers are allowed to vote up to twenty times a day, with voting closing on the 3rd of March. Three people will be chosen by lot to receive the Oscar during the 2023 edition.
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