YouTube will allow the thousands of content creators who use the platform to include multilingual audio tracks with their videos. The company has already been testing the feature with a small number of creators, and starting Thursday, many will be able to include multilingual dubbing with their videos to make their videos more accessible to a wider fanbase.
If you’d like to try this feature out for yourself, check out this video on MrBeast’s YouTube channel. If you click on the gear icon in the lower left of the screen on a computer, or in the upper left on a phone, you will see an option for “Audio Track”, and if you click on it, you will see the different language options available. The videos will also be set by default to the user’s preferred language.
In its early tests, YouTube said that as of January, “we’ve already seen over 3,500 multilingual videos uploaded in more than 40 languages.” Multilingual dubbed videos are seeing an increase in watch time, with 15 percent of “views in non-primary video language” coming in January. Multilingual dubbed videos also mean that creators may not have to create separate channels just to post the same videos in other languages; Alternatively, they can just dub the video on their main channel.
This expansion arrives in time Susan Wojcicki sculpted itformerly CEO of YouTube, with Neil Mohan, chief product officer, taking over as the new head of the platform.
Susan Wojcicki announced her resignation from her position in an email to employees YouTube made it public on Thursday. Wojcicki has been at Google for nearly 25 years but will be back to “start a new chapter focused on my family, my health and my personal projects that I love.”
And now there is an opportunity for channel owners who believe that their content may interest more followers who do not speak their mother tongue to share clips with them in their language, content makers can also know which countries the most views come from and dub clips based on those statistics.
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